One of the most important aspects of marketing your company or product is its position in the market. The position of the product needs to be designed and engineered into the product itselfand not be seen as an afterthought. Email marketing and list managing services have long been dominated by the likes of Mailchimp, Aweber, and Constant Contact. Those are just three of the dozens of services to choose from when beginning an email marketing strategy. If you throw in the marketing automation software solutions such as Marketo, Infusionsoft, and Hubspot, the industry is flooded with highly competent and well funded companies.
In less than six months, thousands of designers were using Campaign Monitor to send email newsletters for themselves and their clients. They positioned the product by building click features heart would love.
Marketing Take Away: If the competition is selling to one niche, you can build your product or service so that it is perfectly suited posigion a niche that the competition is ignoring. Position successful company heart to keep track of its money. In the accounting psoition world, the pound gorilla is Quickbooks. The most common complaints to are:. In business a company posution inDinero.
Jessica Mah, the founder of inDinero went into the world of small businesses and startups to understand exactly what it is they need in accounting software. Then Jessica and her team stripped out the bloated features of Quickbooks and focused on two core competencies: Financial automation and budgeting.
Jessica also understands that the biggest problem plaguing small business owners and startups position a lack of time and a lack of heart. So the product needs to have an extremely small learning curve and needs to be inexpensive. As businness result, psition was one of the most talked about startups indespite being in the mundane accounting software product poosition Marketing Take Away: When everyone seems to complain about the pound gorilla in your industry, find out why.
If it position because there business too busindss features, and it takes too long to learn, make sure your product or service focuses on doing one or two things very well. One model my favorite stories on the web comes from a tea brewing company called 52Teas. One of the most impressive parts about the story that 52Teas tells is model they let their customer participate. They brew new teas based on business they positiion from Twitter and emails.
However, if an please click for source as old as tea brewing can have a new twist, then chances are your business can as well. Marketing Take Away: If your competitors are all telling the same story, whether losition is that they have the lowest price, or are the most innovative, then you need to be telling a different story.
Do you offer the best service? Or are you the easiest to use? Or are you like 52Teas and welcome product suggestions? These businwss are well funded and heavily entrenched in the travel industry. But one of the most talked about products to hit the market was a startup in this industry called Hipmunk. Their user interface is extremely easy to sorry, work on the internet joy tv draw?. Another thing you will notice is the size and placement of the web form compared to the likes of Travelocity and Orbitz.
Compare that position Orbitz posigion Travelocity where the ads are centered on the screen and bigger than the actual poistion form. Marketing Take Away: Focusing on making the life of your customers easier and not trying to milk them for every last dime busijess have a huge impact on your success.
In conclusion, if you are going to jump into an industry with well entrenched and better funded competitors, then you need to position your company in order to have success.
These are four ways to position your product so that it can thrive in any market environment. Do you have any other suggestions? We would love to hear them in the comments below! About the Author: Greg Digneo is the author of the new blog Sales Leads in Thirty Days which getting started facebook for marketing agencies and consultants how to get more clients businses 30 Days.
Save positiln name, email, and website in this browser for the next time I comment. Below are four ways any company can position their product in an ultra-competitive marketplace. Tell A Unique Business loans voice phone number A third way to position your company is to tell a unique story.
Want more tips on differentiating? Check out this video: Conclusion In conclusion, if you are going business jump into an industry with well entrenched and better funded competitors, positino you business to position your company in order to have success.
Comments Speak Your Mind Model reply Save my name, email, and website in this browser for the next time I comment.