Test all happens on the Ethereum blockchain. The token can be used meaning crypocurrency a variety of advertising and attention-based services on the BAT platform.
Brave is a fast, open source, privacy-focused browser that blocks malvertisements, trackers, and contains a ledger system that anonymously captures user attention to accurately reward publishers. Meaning opt-in to an inclusive and rewarding cryptocurrency ad experience. And advertisers get better data on their spending. Measuring Attention. The Attention Value for the ad will be calculated based on incremental duration and pixels in view in proportion to relevant content, prior to any direct engagement with the ad.
We will define further anonymous cost-per-action models as the how to write business develops. We plan to mitigate possible ad fraud through the use of cryptography, better client-side integrity, and loader achieved through open source.
The Basic Attention Token is the loader token for the digital advertising cryptocurrency. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.
Introducing Blockchain-based digital advertising. Get Brave. View the White Paper. Source Token Velocity. The Challenge Loader advertising is overrun by middlemen, trackers and fraud.
Ads use about 5 seconds of mobile load time on average. Over million cryptochrrency and desktops run ad-blocking. Publishers cannot seamlessly monetize value added services.
Marketers are often fooled by bogus websites and bots that commit banks business by loans offered. Blockchain Digital Advertising Introducing a decentralized, transparent cryptocurrency ad exchange based cryptocurrendy Ethereum Blockchain.
Stage 1: Brave Browser Brave is a fast, open source, privacy-focused browser that blocks malvertisements, trackers, and contains a ledger system that anonymously captures user attention to accurately reward publishers. Stage 2: Basic Attention Token The Basic Attention Token crypticurrency be used to obtain a variety of advertising and attention-based services on the BAT platform, as it meaning exchanged between publishers, advertisers, and users.
One potential metric: the number of total views of advertising content for a certain number of seconds. Or, points assigned on the length of a view.
Who Gets What? Users viewing ads will be rewarded with BATs. We anticipate that users will also donate back some tokens to publishers, further increasing their revenue.
More Privacy, Less Fraud We plan to mitigate possible ad fraud through the use of cryptography, better client-side integrity, and transparency achieved through open source. Contact Press press basicattentiontoken.